Apart from the different phases of building an online business, SEO proves to be one of the most important through the process. According to the surveys, over 90% of internet users search for a specific term or topic whenever they need help. As the figure proves a lot of potential is hiding away in it, Search Engine Optimization is the weapon businesses can take advantage of to grab the opportunities at their best. SEO is ultimately the way of pushing your brand up through the ranks of search engines, making it visible to more people when they browse a related term.